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Delivered Projects WorldwideBrands that trusted my work
Companies in Colombia and the United States that took their brand to the next level.
What I do
I design systems that convert. End to end.
From brand identity to the final web product — one designer, full visual stack, zero handoff friction.
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Years of Professional Experience
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Focus on conversion, usability, and digital performance.Certified Graphic Designer UX|UI Professional
Skills / Experiences
The right stack. The right experience.
15+ years working across brand, UX/UI, and web development for agencies and companies in the US, Spain, and Latin America.
Work Experiences
2023 - 2026
Visual & Graphic Designer
Forrest Performance Group (Texas, USA)
2024 - 2025
Web & UX/UI Designer
Reyal Design
2021 - 2024
Product Designer / UX/UI Lead
Parrolabs / Ideas Mindz
Education
2024
Bachelor’s Degree in Graphic Design
FESC
2024
UX/UI, Webflow & Conversion Rate Optimization Specialist
Platzi & Webflow Academy
My Skills & Advantage
How I work
Structured from kickoff to launch. No surprises.
Discovery & Strategy
I align with your goals, audit your market, and build a visual and technical roadmap before producing a single asset.
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Design & Prototyping
Brand systems in Adobe Suite, UX flows and high-fidelity prototypes in Figma — all production-ready.
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Review & Refinement
We review together. I iterate fast, incorporating feedback and AI-assisted QA to ensure pixel-perfect output.
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Deployment & Launch
Clean handoff or direct build in WordPress, Webflow, or Framer. Fully responsive, optimized, and ready to scale.
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My Work
Projects that combine design and results.
A curated selection of brand, UX/UI, and web projects built for companies in Colombia, the US, and beyond.
FPG
Brand management, asset ecosystem architecture, and strategic marketing campaigns optimized for the US corporate market.
Parrolabs
Digital product design, interactive software interfaces, and responsive layouts engineered with Figma and Webflow.
Sygma
Corporate visual identity design, comprehensive branding books, and premium UI/UX prototyping execution inside Figma.
Prime State TX
A fully operational, conversion-optimized WordPress site live in Texas — built for a market where trust and speed of response are everything.
Reyal Design
High-converting responsive web interfaces deployed natively in WordPress and tailored for high user acquisition.
61 Prado
Full-scale web UI/UX redesign engineered in Webflow, explicitly optimized to streamline and increase direct hospitality booking loops.
Palacio Peñaranda
High-end editorial layout design, prepress optimization, and commercial catalogs tailored for premium corporate distribution.
Plásticos Oswil
A complete brand system and live WordPress site that positions Plásticos Oswil as a premium B2B packaging supplier.
Client Testimonials
What brands and partners say about our collaboration.
Forrest Performance Group (FPG)
“Working with Gustavo has been an outstanding experience. His creativity, professionalism, and attention to detail consistently exceeded our expectations. He quickly understood our vision and translated it into high quality designs that perfectly aligned with our brand. Communication was always clear and timely, and he delivered on schedule without compromising quality. We highly recommend Gustavo and look forward to collaborating with him again.”
Reyal Design
“Working with Gustavo on our branding and web projects was seamless. He understood what we needed visually and technically — the final result looked sharp and worked exactly the way we needed it to for our clients.”
Parrolabs / Ideas Mindz
“Gustavo has shown exceptional dedication to his work including moving voluntarily to another city to be more effective in communicating with the team and to work at the office. Gustavo is a great designer and leader for a small design team. Gustavo worked with me for almost 3 years until the moment we had to close shop in 2024.”
15+ Years of Evolution
Design Powered by Strategy.
I built my career on traditional graphic design and corporate branding. Over 15 years, I expanded into UX/UI architecture, visual web development, and AI-accelerated workflows.
Today I work at the intersection of brand identity, user experience, and no-code web development — delivering cohesive digital products from Illustrator to Figma to WordPress, Webflow, or Framer.
One designer. Full visual stack. End to end.
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Delivered Projects Worldwide
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Years of Professional Experience
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Focus on conversion, usability, and digital performance